In addition, about three-quarters of that population owns a laptop or desktop computer, roughly 50-percent owns a tablet, and 81-percent of all Americans own a smartphone.Īs a society, we are plugged in and that has helped change how consumers research everything, even real estate. The Pew Research Center reports that nine in ten Americans use the internet. How the Internet Has Changed Home Buying and Selling They’ve grown up tech-savvy and as homebuyers, they’re doing things differently. Unless your home is in a high-traffic area, the numbers don’t appear to be in favor of the home seller.Ĭurrent studies show that Gen Xer’s and millennials are the largest generation buying homes today.
But now that sellers are relying more and more on the internet to show their homes, how effective are open houses today?Īccording to the National Association of Realtors via Investopedia, only three percent of homebuyers visit open houses. For decades, open houses have been the go-to marketing tool for real estate agents and homeowners alike wanting to get as many potential buyers through a home as possible.
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